Romph & Pou Agency

Data Analytics Specialist

Location

Baton Rouge, LA

Type

Full Time

Data Analytics Specialist

Overview:

Data Analytics Specialist (DAS) is responsible for coordinating, analyzing and reporting database marketing initiatives based on marketing data pulled from numerous data sources and analytic tools.

The DAS will communicate data informed insights in easy to understand formats to a broad base of individuals and functional groups.

This position supports marketing strategies and direct marketing program development to achieve KPI goals for our database-driven clients.

This individual is expected to be highly analytical and is proficient in communicating results to a broad audience.

The Role will report directly to Analysis Manager and work frequently with CEO to support client marketing efforts.

Responsibilities:

  • Analyze marketing campaigns for effectiveness and develop data informed actions that lead to improvements in campaign sales and other s KPI's.
  • Develop client performance and KPI forecast for a broad range of marketing campaigns and direct marketing initiatives
  • Develop and oversee A/B marketing test models. Measure, optimize and report outcomes of marketing tests
  • Use data mining techniques and analyze marketing campaigns and client performance trends to improve client margins and other KPI's
  • Translate raw data and marketing results into easily to understand findings including preparation of executive summaries and monthly standardized reports
  • Create Ad-hoc reporting and support of new report development as needed

Qualifications:

  • 2 years of practical analytics experience, preferably in a retail marketing/analytics environment
  • Advanced proficiency in MS Office Suite, primarily numbers-based component Excel
  • Working knowledge of MS SQL Server coding/syntax required
  • Experience in Python, R and supportive analytics software a plus
  • Bachelor's degree in market research, business, communications or related field
  • Proficient with mathematics, statistics, and analytical processes
  • An excellent verbal and written communication skills
  • Motivated self-starter who is organized and detail-oriented
  • Excellent oral and written communication skills
  • Ability to work under pressure, manage frequent overlapping demands and show high attention to detail

 

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Company Website: RPagency.com

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U.S. Equal Opportunity Employment Information (Completion is voluntary)

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.