Romph & Pou Agency

Digital Specialist


Bossier City


Full Time

Digital Specialist

Primary Responsibilities

  • Maintain a strong understanding if digital media landscape, latest trends, KPI’s, agency capabilities, and agency position to ensure all media strategies and campaigns are aligned to provide optimal performance.
  • Maintain a strong understanding of competitor offerings to ensure agency is well-positioned.
  • Develop an understanding of how all digital channels work to provide effective media plans.
  • Develop and execute digital media buys.
  • Monitor campaign performance and manage optimizations. Ensure all campaigns are performing at or above benchmarks for optimal ROI.
  • Provide monthly campaign reports that outline performance according to KPI’s, effectiveness, optimizations, and recommendations.
  • Collaborate with other teams, including Social, Traditional Media, and Account Service to ensure cohesive and effective campaign strategies.
  • Any other responsibilities as needed.


  • Bachelor’s Degree
  • 2+ years of experience as a digital specialist
  • 1+ years of experience at a creative or ad agency
  • Strong working knowledge of Microsoft Excel
  • Proficient in digital media buying
  • Organized
  • Team Player
  • Self-Starter
  • Critical thinker and problem-solver
  • Strong time-management skills
  • Strong interpersonal and communication skills

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